My story
Hey, I'm Ruben.
Nobody in my family ever ran a business. I found out I was built for it by accident, at 17, in a nightclub. What came next took me halfway around the world… and cost me almost everything. Twice. Here's the whole thing.
My story
Nobody in my family ever ran a business. I found out I was built for it by accident, at 17, in a nightclub. What came next took me halfway around the world… and cost me almost everything. Twice. Here's the whole thing.
1989 to 2012 · Verona, Italy
I grew up in Verona, in the north of Italy. Three older brothers. Two younger sisters. A house that was never, ever quiet.
My parents split when I was six. My mum held it all together with one rule: do what makes you happy. But do it on your own.
So at 16, when a stranger messaged me online asking if I wanted to promote a nightclub, I said yes.
I had never been inside one.
A year later I turned my own birthday into a ticketed event. Over 300 people paid to come. I made about 2,000 euros in a single night.
That's when it hit me. I could build something out of nothing, get paid for it, and stay free the whole time. Nobody taught me that. I just felt it.
2013 to 2019 · Australia
I kept it going through university. Events for two, three thousand people. I was earning more than most grown adults in Italy, doing something I actually loved.
Then the economy fell out from under all of us. The parties dried up. The degree was going nowhere.
At 22, I had to reinvent myself for the first time. It would not be the last.
Between the parties and the plane, I went looking for something different. So I walked the Camino de Santiago. It was the first time I'd been surrounded by people from every corner of the world… and the first time I saw how many ways there are to live a life.
Then a friend came back from a year in Australia with stories. Good economy. Real nature. Good vibes.
I saved for a year. And in 2013, I bought a one-way ticket to Sydney.
The plan was simple. Get sponsored. Become a manager. Do the hours. Earn permanent residency… then build something of my own.
Sydney, 2019
I did everything right. Six years. A team of fifteen at a deli in Sydney. A visa the company sponsored.
I was two months away from permanent residency. Two months from finally being able to breathe.
Then one morning the owner walked in and said it: in three weeks, we close.
Turns out he'd sold the business two years earlier. He knew the whole time.
Everyone lost their job. I lost the job, the visa… and my girlfriend's visa, which depended on mine.
Ninety days to fix it. Or leave.
I have never felt smaller than I did that week. And somewhere in it, I made myself a promise.
"I'm not going to work for anyone else. Ever again." The promise everything after this is built on.
Sydney, 2019
March 2020
Back in Italy, I gave myself one year and one job: learn how online business actually works. Marketing. Sales. Operations. All of it.
Then I did the least glamorous thing in business. I sent cold messages to strangers. Traders with a book, a channel, something real to teach.
One of them wrote back. Aaron Korbs. A real trader, looking for exactly the kind of partner I was trying to become.
By then I knew why the online part mattered so much. My girlfriend, Toon, is Thai, and she ran a physical business back home. If the relationship was going to work, the move was on me. I had to build something I could run from anywhere.
So that same month I flew to Thailand to see if I could actually live there. I landed on March 7th, 2020. The day Italy closed its borders.
Four weeks turned into a life. I still live in Thailand to this day. And from a tiny studio in Bangkok, we started Tradacc, an online trading education company.
2020 to 2025
Let me be honest. These were some of the best years I've had. The money was real. The team was real. Every month we were building something that actually worked.
The first year was brutal. I ran everything: marketing, sales, support, every system, every fire. Sales calls at two in the morning from the couch, Toon asleep a couple of meters from me.
Then it got better. By year two and three the systems were stronger, and for the first time the business gave me room to breathe. I was still learning constantly. But now I could travel.
After years of only knowing my team through a screen, we finally met in person. In cities I'd never have seen otherwise. Shaking hands with people I'd built a company with.
Still, one thing never changed. The core of it ran through me. And more money, I learned, does not give you your time back.
I hired people. A VA, closers, a manager. But handing someone a job is not the same as handing them a system. Without that, it was still me at the center. Which is exactly the problem I set out to solve next.
Along the way
Not all of those years were spent working.
In the middle of building the business, me and Toon got married. The woman I had crossed the world for, five years earlier. On a beach here in Thailand.
The relationship I had reshaped my whole life around was quietly becoming the center of it.
Along the way
For the wedding, my family came in from Italy. Halfway around the world, to a beach in Thailand.
Everyone in white. The people who raised me, on the same sand where I'd chosen to build my life.
My family, and the life I'd built here, in one place for a day.
The last year
Here's the honest part. Trading was never my passion. What I fell for was the engine underneath it. The sales systems. The automations. The way a business can be made to run.
So in the last year I stopped doing things by hand and rebuilt them with AI. One experiment after another.
An email engine, built in an afternoon, brought in over $80,000 in a single month.
The build
A content system that used to cost $3,000 and forty hours of my team. Down to $60 and six hours.
Two lessons I still build on. Anything that already works, AI makes cheaper and better. And AI is not magic. If it doesn't work by hand first, it will not work automated.
I ran experiment after experiment. But one of them wasn't like the others.
The turning point
I'd run dozens of these by now. Most were good. This one was on another level.
We took an AI voice agent, and we called her Emma, and pointed her at 3,000 old leads. A dead list. People nobody had called in months.
11,000 dials. 22 meetings booked. Two closed by a real sales rep. From a list everyone had given up on.
I had never seen software work a cold list the way a human would, and actually book. I sat there and I knew.
This is what I'm going to do for the next ten years.
And Emma kept proving it. Real calls she set, real deals a human closed. $6,800 in sales from that first run.
2026
We sold Tradacc's core to another company. A clean exit. And I went all in on something new. BeaverMind.
New name. No audience. But not an empty page… I was carrying five years of systems that actually worked.
So I got on stages and showed them. Chiang Mai. Da Nang. Taiwan. No theory. Just the real case studies and the real numbers.
Today I work with a handful of businesses I'm genuinely proud of. Some are 7 and 8 figures. Almost all of it came from word of mouth. The work speaks before I do.
The mission now
For five years, everything ran because I was standing behind it. I mistook being busy for building something. I got there in the end. But it cost me years I don't get back.
That's why BeaverMind exists. I only build what I've already run on my own money. And everything I build does one of two things: it grows your revenue, or it takes work off your plate. Usually both.
If you run a 7 or 8 figure coaching or consulting business, and something's leaking that you can't quite name… let's talk.
